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CRT-550 New Study Notes, CRT-550 Guaranteed Success

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Salesforce CRT-550 exam consists of 60 multiple-choice questions that must be completed within 105 minutes. CRT-550 exam is designed to evaluate the candidate's knowledge of Salesforce Marketing Cloud, including its features, functionality, and best practices. CRT-550 exam also assesses the candidate's ability to create and implement marketing strategies using Salesforce Marketing Cloud tools. CRT-550 Exam covers different topics, including data management, email marketing, mobile messaging, advertising, and automation.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q14-Q19):

NEW QUESTION # 14
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A. %%vawp%%
B. %%view_as_webpage%%
C. %%view_email_url%%
D. %%view_online%%

Answer: B

NEW QUESTION # 15
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

A. Increase volume of emails to a wider audience.
B. Introduce more identity verification steps in check out process.
C. Increase the use of dynamic content in emails.
D. Adopt a Cart Abandonment Email Campaign.

Answer: C,D

NEW QUESTION # 16
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?

A. Dynamic Content Block
B. A/B Test Content type
C. AMPscript LookupRows function
D. AMPscript conditional against the Gender field

Answer: A

NEW QUESTION # 17
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer: B,D

Explanation:
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud- consultant-exam-study-guide [2] https://help.salesforce.com/articleView?
id=mc_jb_improve_journey_performance.htm&type=5

NEW QUESTION # 18
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A. Data extensions allow for add/update Import activity.
B. Data extensions are necessary for Contact Builder
C. Data extensions can store HTML code as an attribute.
D. Data extensions support Customer ID to be used as Subscriber Key.

Answer: B

NEW QUESTION # 19
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